The mobile Internet is gaining new momentum and has reached "critical mass." Yet many brands and agencies regard it as a still unproven medium.
Local Mobile Search is proud to present, Internet2Go: Conversations about Mobile Marketing, a focused one-day event designed as an introduction to the full range of mobile marketing opportunities. Internet2Go will bring together agencies, search engines, ad networks and technology providers in a more conversational setting. The emphasis will be on practical information and case studies.
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Evite offers send to phone event details that result in a text message. Now that message will include a telephone number for speech-enabled turn-by-turn directions. The user calls (or clicks to call) the number, offers a start address and then receives directions via text. The destination is already identified by the system so the user doesn't have to repeat or specify it.
Here's the sequence:
It's a very useful extension of the Evite send to phone service. Dial Directions provides a similar "voice-activated directions" capability for IAC sister company Ask.com's mobile search.
Here's the Dial Directions' release and a demo video.
