| THE
SCOUT 09.25.07 5:18
PM |
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TO A FRIEND |
| New Service
Helps Attendees Find Their Way |
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Dial Directions
sends instant directions via text message.
Photo:
BizBash | | | Ensure
your guests arrive on time (minus cumbersome
printed maps) with Dial
Directions, a new cell-phone-based service
that sends point-to-point directions via text
message. After a planner enters event
information on the Dial Directions Web site,
attendees can dial “DIR-ECT-IONS”
(347.328.4667), say their starting location and
destination (by address, intersection, or
event), and get instant directions by text
message. The service is available in nine metro
areas including New York, Los Angeles, Chicago,
and Washington, D.C. It’s free to list an event
online (the company recommends doing it at least
two days in advance), although standard long
distance and text-messaging rates
apply. —Lisa
Cericola
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